Applied to Marketing services
Marketing services
Cost out
Software fees and repeat manual work replaced by tools the company owns, so it grows without adding people.
- Monthly client reports built from campaign data, with a summary and slides
- Client results counted the way each client counts revenue
Revenue up
Faster proposals, prices that protect margin, and early warning on clients at risk of leaving.
- Work beyond the retainer flagged before invoicing
- Project pricing checked against the rate card and a set margin
- Pitches drafted from past case work, then reviewed
Decision quality
The judgment of senior people built into forecasts and alerts, so leaders decide from live numbers.
- Early warning when a client gets more hours than the retainer pays for
- Sales and billing reports matched to finance's numbers
- Agency forecast on the CFO's plan
Enterprise value
The profit these tools add, put in numbers a board or a buyer can check.
- How much each tool adds to the agency's EBITDA
- What the agency is worth, on its own numbers